As many small companies, particularly dentists and doctors, embark on a slow, economic recovery, others have seen the recent recession as an opportunity to change the way they use marketing methods to bring by trying new dental advertising ideas in order to bring new patients to their practices as well as retain their existing clients .
As the market economy strives towards a shaky recovery, small business owners and sole practitioners, such as doctors and dentists, have been forced to admit that the traditional methods of television and radio spots as well as print advertising to acquire new patients has taken a large hit to their bottom line. In a healthy economy, this was not so much as issue as doctors had more than enough patients with health coverage and, therefore, did not fixate as much with their marketing and advertising efforts. However, due to the recession, hundreds of thousands of people not only suffered the loss of their jobs, but many of them could not retain their health and dental coverage. This, in turn, affects physicians who rely on a steady stream of patients in order to keep the doors of their clinics open for business. Healthcare providers, faced with a reduced bottom line, have little choice but to try new and innovative medical and dental advertising methods that are inexpensive for the sole purpose of attracting new clientele. .
“It takes a lot of revenue to build your own infrastructure. That’s why many businesses and practices stay small and don’t grow,” claims Helmut G. Flasch, a medical and dental practice management specialist and CEO of Doctor Relations, Inc., a health and dental consulting firm located within the Greater Los Angeles area of Southern California. Mr. Flasch suggests instead that small business owners can grow their enterprises by using revenue from sources other than themselves, investments or loans.
“Put your message on the train of other people who have already hit your target.
Mr. Flasch says that one of the best ways to enlist individuals or other organizations to promote for another business enterprise or medical practice is by becoming known in the local community to build more awareness and credibility. This solution is known as “Un-advertising.” “By participating in or hosting community events, such as a food drive or an essay contest for regional children and teenagers, someone, like a doctor, becomes known to people in his area who could be seeking the medical services he is able to provide and is much more cost-effective then utilizing traditional dentist advertising,” says Flasch. He then adds that people will remember the doctor as a humanitarian who is giving back to his community and who will be on their radar in the event they need a doctor as well as future referrals for friends and family members.
Helmut Flasch, a clinical and Dentists Look to Boost Their Practices with Existing Dental Advertising Techniques executive and chief executive officer of Doctor Relations, Inc., situated in California’s San Fernando area, is the writer of “Double Your Business and Not Your Troubles.” With almost 20 years of experience in medical and Dentists Look for Paths to Improve Their Practices with Existing Dental Advertising Campaigns, Mr. Flasch designed the award-winning “Un-advertising” marketing strategy to guide doctors and dentists in increasing their patient bases throughout a tumultuous economic climate.
